★ American-Made Company Profile

WSI Sportswear

Base layers, tees and performance wear designed, cut and sewn in Minnesota

🇺🇸 Made in USA

  • HeadquartersEagan, Minnesota
  • Made inEagan, Minnesota
  • CategoryPerformance and cold-weather apparel
★
Made in USA
🇺🇸

Our assessment

WSI makes a plain statement and keeps it on the product page: “Every garment is cut and sewn in Minnesota, USA.” Its About page adds “We proudly design, cut, and sew our apparel in Eagan, Minnesota,” and “100% Knit, cut and sewn in the USA.” On materials it is candid — “The majority of our materials are sourced in the USA” — a qualifier on fabric, not on where the garments are made.
Since 1990
“Proudly Made in USA since 1990,” on its product pages
1 building
design, production and shipping under one roof in Eagan
−20°F
“Where the testing actually happens,” as the company puts it

Company details

Founded
1990, by founder and CEO Joel Wiens.
Legal entity
WSI Sportswear (trade name as published; a corporate entity is not stated)
Headquarters
2915 Commers Drive, Suite 1300, Eagan, Minnesota 55121
Category
Base layers, cold-weather gear, tees, polos, hoodies, briefs, leggings and team apparel
Ownership
Founder-led by Joel Wiens; no parent company is published.
Scope of the claim
Garments are cut and sewn in Minnesota and marked so on their product pages; materials are majority US-sourced. The sister brand OCIANA and accessory items without a product-page origin statement are not covered.

Where WSI Sportswear products are made

Cut and sewn in Minnesota
“Every garment is cut and sewn in Minnesota, USA,” on both product pages sampled for this profile — a SoftTECH tee and a HYPRTECH BAMBOO brief.
One building, start to finish
The company describes a single Eagan site for “design, production, shipping,” where designs are printed in-house, then cut, sewn and shipped. “The people who make the gear are just down the hall.”
Materials, stated honestly
“The majority of our materials are sourced in the USA.” Majority, not all — the garment manufacturing is domestic; some fabric inputs may not be.

What this emblem covers. WSI Sportswear states that every garment is cut and sewn in Minnesota and marks this on its product pages. The emblem covers WSI-made garments. Its materials are majority US-sourced, by its own account. The OCIANA brand and accessory items without a product-page origin statement are not covered.

The story

WSI’s own shorthand for its history is “From Mom’s kitchen table to the world’s top athletes.” Joel Wiens founded the company in 1990, and it has made its apparel in Minnesota since.

It developed its own performance fabrics — SoftTECH, Microtech, HYPRTECH BAMBOO and HEATR — for base layers, cold-weather gear and everyday athletic wear, and tests them where it makes them, in Minnesota winters.

Wiens gives the reason the company never moved production offshore in one line: “We chose to keep making it here, because some things are worth the cost.”

Why they matter

Athletic apparel is almost entirely made overseas. WSI keeps the whole process — printing, cutting, sewing and shipping — in one building in Eagan.

That is a choice with a price tag, and the founder says as much. It also means small runs, team orders and custom work can be made close to the customer.

The claim on its product pages is unqualified about where garments are made and honest about fabric, which is the right way round.

Shop WSI Sportswear products

WSI Sportswear performance apparel, in the Buy American Campaign store.

Shop all WSI Sportswear products →Visit WSI Sportswear website →

WSI Sportswear questions

Is WSI Sportswear made in the USA?

Yes. Its product pages state “Every garment is cut and sewn in Minnesota, USA,” and the company says it designs, cuts and sews its apparel in Eagan, Minnesota. Most of its materials are US-sourced, by its own account.

Where is WSI Sportswear located?

2915 Commers Drive, Eagan, Minnesota.

When was WSI founded?

1990, by Joel Wiens.

What does WSI make?

Base layers and cold-weather gear, tees, polos and hoodies, briefs, leggings and team apparel, in its own SoftTECH, Microtech, HYPRTECH BAMBOO and HEATR fabrics.

Company profile · Buy American Campaign