Maple Holistics
Naturally-derived hair and body care formulated and made in Farmingdale, New Jersey.
🇺🇸 Made in USA
Our assessment
Company details
Where Maple Holistics products are made
Maple Holistics moved from a makeshift laboratory in a family garage to a state-of-the-art facility in Farmingdale, and manufactures every formula there. In personal care that is genuinely unusual — most brands in the category specify a formula and buy finished goods from a contract manufacturer.
The company frames vertical integration as a product advantage rather than a cost one: manufacturing in-house is what lets it bounce ideas around and tailor products to specific hair and skin concerns instead of ordering from a fixed catalogue of stock formulations.
Manufacturing runs on solar power, and the company operates a recycling programme alongside it. Both are decisions available only to a business that controls its own plant.
The Farmingdale, New Jersey facility, the statement that all formulas are manufactured in-house, the cruelty-free position and the solar-powered manufacturing are all published by Maple Holistics on mapleholistics.com. No founding year is published on the company’s own site, so the “Since” line is omitted rather than guessed.
The story
Maple Holistics started in a garage. Ben and Motti built a makeshift laboratory in Motti’s family garage and began mixing naturally-derived formulas for hair and skin — the sort of origin that most personal care brands claim loosely and few can point to a straight line from.
The straight line here runs to a state-of-the-art facility in Farmingdale, New Jersey, and the founders still frame the company against those roots. What did not change along the way is the decision to make the products themselves rather than hand a formula to a contract manufacturer and put a label on the result.
The range grew into shampoos, conditioners, scalp treatments and body care, built around naturally-derived ingredients and aimed at specific hair and skin types rather than a one-size formulation. The company is 100% cruelty-free, tests on its own people instead, and has pushed as much of the line vegan as it can.
Why they matter
The personal care aisle is largely a marketing industry sitting on top of a handful of contract manufacturers. That is why so many products from unrelated brands are chemically similar: they came out of the same vats. Maple Holistics manufacturing all of its own formulas in New Jersey puts it in a small minority.
Owning the plant is also what makes the product claims checkable. A brand that outsources can only tell you what its supplier told it. A company that formulates, manufactures and fills in its own building can answer questions about what is in the bottle and who put it there.
The environmental commitments follow from the same fact. Manufacturing on solar power and running a recycling programme are choices you can only make about a facility you actually operate — which is the practical argument for domestic manufacturing that goes beyond where the jobs are.
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Frequently asked questions
Are Maple Holistics products made in the USA?
Yes. The company states on its own website that it manufactures all of its formulas in-house at its facility in Farmingdale, New Jersey.
Where is Maple Holistics located?
Farmingdale, New Jersey — the company moved there from an early makeshift laboratory in a family garage.
Is Maple Holistics cruelty-free?
Yes. The company states it is 100% cruelty-free and never tests on animals, and aims to make as many of its products vegan as possible.
Who founded Maple Holistics?
Ben and Motti, who began formulating in Motti’s family garage. The company does not publish a founding year on its own site, so none is asserted here.