In recent years, it seems the steel and ti frame industry has taken a turn for the unobtainable. While we welcome and applaud the craftsmanship, innovation, and attention-to-detail, we feel the consumers (or riders, as we call them) have been priced outof the category they so loyally helped create. Don’t get us wrong – the boutique steel revival frame movement is beautiful. But so is making your mortgage payment. Or your rent. We’re just different. Our bikes come in finishes, not “colourways.” Our differentiators are value and features, not need-to-know-someone exclusivity.