John Sotherland is one of the most accomplished steel frame-builders you’ve never heard of — but now you have the chance to experience his frames first-hand. Because of John’s craftsmanship, shaped and honed through quality work at Rivendell, Paramount, and Waterford, more than 5,000 of his frames have tested the road.

With Sotherland Custom Bicycles, John is bringing this expertise to the market under his own brand name, producing a limited number of custom steel bikes from his workshop in rural Wisconsin.

High-performance road machines, light and rugged cyclocross bikes, and durable, comfortable touring bikes. Bicycles that reflect you, are an extension of you, and offer a complete transformation of cycling enjoyment.

A bike that will make you supremely happy.


Our Address:

1155 West Main Street Whitewater, WI 53190


42.83488651088336, -88.7516538894526