Deep in an emerald valley, near a river that runs the wrong way, lives a tight-knit team of cyclists, engineers, designers, craftspeople, inventors and dreamers who share a vision.
A vision of a more healthy, connected, oil-indifferent world. A vision that sees the power inherent in every person, and the enormous potential that lies in a simple, elegant and wholly remarkable machine: The bicycle.
Like our river, we approach life a little differently. Compared to most manufacturers, our whole process runs backward, starting with you, the customer, and then building your bike to fit your body, your lifestyle and your riding style.
While the corporate world seems intent to out-source every element of manufacturing, we insist on building every Bike Friday right here in Eugene, Oregon. Where we can make adjustments and improvements continuously. Where we can accommodate almost any request. Where we can build your bike to the standards you expect and we demand.