GelPro
Anti-fatigue mats poured and finished in an 82,000 square foot factory the company owns in Waco, Texas
🏭 American Manufacturing
Our assessment
Company details
Where GelPro products are made
Let’s Gel states that it owns a modest 82,000 square foot manufacturing facility in Waco, Texas. Owning the plant rather than buying finished goods from one is the difference between a manufacturer and a brand, and it is the difference this campaign exists to find.
The company writes that the money customers spend goes towards insurance and a reasonable quality of life for the more than 100 central Texas-based individuals it employs and their families. It also advertises quick and quality production in Texas for its custom mat business.
The origin statement the company publishes is headed made in the USA with globally sourced materials. That is the FTC qualified form, and it is the honest one for a product built from polyurethane and foam chemistry whose feedstocks are traded worldwide. This profile follows the company own wording rather than upgrading it.
The sentence that the company now owns a modest 82,000 square foot manufacturing facility in Waco, Texas, the statement about more than 100 central Texas-based individuals it employs, and the account of Robb and Lisa McMahan starting the company in their home in the early 2000s with the first gel mat poured by hand in their driveway, are all quoted from the company own blog post titled GelPro Elite, Made in the USA with Globally Sourced Materials, dated 20 March 2025 and read on 12 September 2026. The line that the company takes great pride in its manufacturing facility and workforce in Texas comes from the Our Story page, and the description of premium anti-fatigue mats made in Texas from the company homepage. The return address 501 Precision Dr, Waco, TX 76710 comes from the company own frequently asked questions. The label on this profile is American Manufacturing rather than Made in USA because the company own origin headline carries the globally sourced materials qualifier. No founding year is printed, because the company gives only the early 2000s.
The story
GelPro began in a driveway. Robb and Lisa McMahan started the company from their home in the early 2000s, with the dining room table as the office and the driveway as the factory, where Robb poured the first gel mat by hand. The idea was straightforward: standing on a hard kitchen floor for an hour hurts, and a cushioned mat with the right compression profile stops it hurting.
The product found a market well beyond the kitchen. Anti-fatigue matting now sits under standing desks, retail counters, warehouse stations, pharmacy benches and hospital floors, all places where people stand for a shift and the floor is concrete or tile.
The company that grew out of the driveway is Let’s Gel, Inc., still privately held, with Robb McMahan as chief executive. It now owns an 82,000 square foot manufacturing facility in Waco, Texas and employs more than a hundred people in central Texas.
The line has widened to include the NeverMove washable rugs, the Designer Comfort and NewLife ergo-foam mats, runners and custom logo mats produced for organisations. The company advertises quick production in Texas as a selling point for the custom work, which only makes sense if the factory really is where it says it is.
Why they matter
Floor matting is a commodity in the worst sense. It is bulky, low margin and easy to import by the container, which is why most of what is sold in the category arrives finished from overseas. A company that has bought and kept an 82,000 square foot plant in Waco is making a deliberately expensive choice.
The honesty of the claim matters as much as the factory. Polyurethane and foam chemistry depend on globally traded feedstocks, and Let’s Gel says so in the headline of its own origin statement rather than burying it. Made in the USA with globally sourced materials is what the FTC qualified claim is for, and the company uses it correctly.
There is also the part the company chose to write about instead of its product. It talks about insurance and a reasonable quality of life for a hundred families in central Texas. That is what buying American is supposed to purchase, and it is rare to see a manufacturer put it in those words.
Shop GelPro products
Browse GelPro anti-fatigue kitchen mats, NewLife ergo-foam mats, NeverMove washable rugs and runners in the Buy American Campaign store.
Frequently asked questions
Where are GelPro mats made?
In Waco, Texas, at an 82,000 square foot manufacturing facility the company states it owns. The company describes its mats as made in Texas.
Who makes GelPro?
Let’s Gel, Inc., a privately held company founded by Robb and Lisa McMahan. Robb McMahan is the chief executive. GelPro is the brand name.
Why does this profile say American Manufacturing rather than Made in USA?
Because the company own origin statement is headed made in the USA with globally sourced materials. The raw chemistry for foam and gel is traded worldwide, the company says so, and this profile does not claim more than the manufacturer does.
How did the company start?
In Robb and Lisa McMahan home in the early 2000s. The first office was the dining room table and the first manufacturing facility was the driveway, where Robb poured the first gel mat by hand.