All Good
Sunscreen, balms and skin care made in North America and primarily in the USA, by a California company that names the exception and the percentage
🏭 American Manufacturing
Our assessment
Company details
Where All Good products are made
The company own FAQ answers the question Where are All Good products made with a figure and a carve out rather than a flag: made in North America, primarily in the USA at 96 percent, with deodorants crafted in Canada. That is a falsifiable statement, which is more than most of this category offers.
Deodorant is the line that is not American made, and the company says so in the same sentence as the claim. Reading the carve out is how you know the rest of the sentence was written carefully.
All Good grows some of its botanicals on an organic herb farm near its Morro Bay base and states that its ingredients are ethically sourced. That is upstream of manufacturing rather than a substitute for it, and this profile treats it as such.
The sentence Our products are made in North America, primarily in the USA (96%), with our deodorants crafted in Canada – using All Good botanical ingredients that are ethically sourced, some proudly grown on our own farm is quoted from the company own FAQ page and was read live on 13 September 2026. The Morro Bay location and the reference to the organic herb farm come from the company own Our Story page. The address and the legal entity Elemental Herbs, Inc. come from the company own privacy policy. Individual product listings carry no origin line, so the claim is recorded at company level. The company own timeline describes work beginning in 1997 and 1998 and retail sales starting between 2003 and 2006 under the name Elemental Herbs, which is not a single clean founding year, so none is printed here.
The story
All Good began as Elemental Herbs, a California operation built around plants the founders grew themselves. The company own timeline places the start of the work in 1997 and 1998, when Caroline crafted the first batch of what became All Good Goop, and dates the beginning of official retail sales to the years between 2003 and 2006.
The rebrand from Elemental Herbs to All Good came between 2010 and 2013. The legal entity is still Elemental Herbs, Inc., and the company is still based in Morro Bay on the central California coast, beside the organic herb farm that supplies some of its botanicals.
The range now runs from mineral sunscreen through lip and body balms and skin care to deodorant. Because the timeline gives a period rather than a single date, this profile does not print a founding year.
Why they matter
Sun care and skin care is one of the hardest categories in which to verify anything. Formulations are made by contract manufacturers, brands change packers without telling anyone, and made in the USA is frequently a claim about the box rather than the contents.
What distinguishes All Good is that it answered the question with a proportion and an exception. Ninety six percent USA, deodorants in Canada. That is the shape of an honest answer: specific enough to be wrong, and therefore worth something when it is right.
It is also a company that grows part of what it sells. A herb farm beside the head office is not a marketing claim that survives contact with a supply chain audit unless it is true, and the company puts its address next to it.
Shop All Good products
The Buy American Campaign store carries the All Good range, including the mineral sunscreens, the balms and the original All Good Goop.
All Good questions
Where are All Good products made?
The company states that its products are made in North America, primarily in the USA at 96 percent, with its deodorants crafted in Canada.
Which All Good products are not made in the USA?
The deodorant line. The company names it in the same sentence as the claim rather than leaving it to be discovered.
What is the connection to Elemental Herbs?
Elemental Herbs, Inc. is the legal entity and the original trading name. The company rebranded to All Good between 2010 and 2013 and kept the entity.
When was All Good founded?
The company own timeline describes the first batch of All Good Goop being made in 1997 or 1998 and retail sales beginning between 2003 and 2006. That is a period rather than a founding date, so this profile does not print a year.