LupinePet
Hand-built collars and leashes from Conway, New Hampshire — guaranteed even if chewed
🇺🇸 Made in USA
Our assessment
Company details
Where LupinePet products are made
LupinePet’s own account is that its products have been proudly built in the White Mountains of New Hampshire ever since it incorporated in 1991, that the workshop has stayed exactly where it started in Conway, and that every item is made by hand. Thirty-five years in one building is a manufacturing decision repeated every year.
The company says its pet gear draws its specification from the durable components found in climbing and hiking gear. Webbing, hardware and stitching are where a collar fails, and speccing them from a load-bearing category rather than a decorative one is the difference.
Guaranteed Even If Chewed is not a marketing slogan so much as a manufacturing commitment. A company that replaces a collar the dog destroyed is a company that has to build the collar to survive the dog.
The 1991 incorporation, the 1990 first collar, the founders’ names, the Conway, New Hampshire workshop and the description of every item being made by hand are all published by LupinePet on its own About page. The made-in-USA wording is quoted from the company’s own site banner and page title. The claim has deliberately been scoped to LupinePet’s own gear, because the company’s web shop also carries other brands whose origin claims are their own.
The story
LupinePet’s first colourful dog collar was hand-made in 1990. The company incorporated the following year, and its founders Scott, Valerie and Dave set a standard early that the business has been living with ever since: replace it even if the dog chewed it.
That guarantee is the company in miniature. Most warranties carefully exclude the way the product will actually be destroyed. LupinePet built its brand on covering exactly that, which forces the collar to be good enough that the promise is affordable.
The specification comes from an unexpected place. LupinePet says its gear draws on the durable components found in climbing and hiking gear — an appropriate reference point for New Hampshire, and a demanding one for a dog collar.
More than thirty-five years later the team has grown past fifty people, the products are sold in all fifty states and more than a dozen countries, and the workshop is still in Conway, New Hampshire, where it started.
Why they matter
Pet gear is a category where almost everything on the rack is imported, and where a collar that fails is a dog in the road. Building it by hand, domestically, to a climbing-hardware specification is a genuinely different proposition.
The Even If Chewed guarantee is also the rarest thing in consumer goods: a promise that costs the company money precisely when the product disappoints the customer. It only works if LupinePet’s manufacturing is good, and it only survives if it stays good.
And a workshop that has stayed in one small New Hampshire town for thirty-five years while the rest of the category left is worth a manufacturer’s profile on its own.
Shop LupinePet products
Browse LupinePet collars, leashes and harnesses stocked on the Buy American Campaign store.
Frequently asked questions
Are LupinePet collars made in the USA?
Yes. LupinePet states that its pet gear is made in the USA at Conway, New Hampshire, and that every item is made by hand at the workshop where the company started. Other brands sold on LupinePet’s web shop carry their own separate origin claims.
Where is LupinePet located?
Conway, New Hampshire, in the heart of the White Mountains. The company says the workshop has stayed exactly where it started.
When was LupinePet founded?
The first collar was hand-made in 1990 by founders Scott, Valerie and Dave, and the company incorporated in 1991.
What does Guaranteed Even If Chewed cover?
It is LupinePet’s replacement guarantee, and it covers the product being chewed — the failure mode most pet-gear warranties specifically exclude.