Birds Choice
American-made bird feeders and houses moulded from recycled plastic in Chilton, Wisconsin.
🇺🇸 American Manufacturing
Our assessment
Company details
Where Birds Choice products are made
A small town in the Wisconsin lake country, and the company is direct that this is deliberate: it says small Midwestern towns hold “the hidden gems of the manufacturing world… its people.” The feeders and houses are made there.
Since 2019 Birds Choice has been moulding its feeders and houses from the contents of recycling bins rather than virgin resin. Recycled-content manufacturing is one of the few processes where a domestic feedstock is genuinely cheaper than an imported one — the plastic is already here.
A recycled-plastic feeder does not rot, split or need repainting the way a cedar one does. That is a durability argument, and durability is what a domestic manufacturer competes on when it cannot compete on landed cost.
The Chilton, Wisconsin headquarters, the American-made manufacturing statement and the recycled-plastic programme running since 2019 are all published by Birds Choice on birdschoice.com. The company does not publish a founding year, so none is asserted here, and no origin statement is published for the bird food and accessory lines.
The story
Birds Choice describes its business as bringing the wild birding experience to people who might otherwise never have it — turning an ordinary backyard into somewhere birds actually want to be.
The manufacturing sits in Chilton, Wisconsin, where whitetail deer and other wildlife turn up around the facility often enough that the company mentions it. The team there makes the feeders and the houses.
Since 2019 the raw material has come from recycling bins. Working with what it calls strategic and sustainable partners, the company says it has diverted millions of pounds of plastic from landfill and turned it into feeders and nest boxes instead.
The logic is neat: a product whose whole purpose is to bring someone closer to nature should not cost nature anything to make.
Why they matter
Backyard birding hardware is a category built almost entirely on imports. Feeders are bulky, low-value and simple — the classic profile of a product that gets made offshore and shipped in by the container.
Recycled-content manufacturing is one of the few genuine structural advantages a domestic maker has. The feedstock is American waste; it does not have to cross an ocean twice. Birds Choice built its material strategy on that.
And a plastic feeder that survives a Wisconsin winter without splitting is a product that gets replaced less often — which is a different, quieter kind of environmental argument, and one you can only make if you control the moulding.
Shop Birds Choice products
Browse Birds Choice feeders, houses and birding gear stocked on the Buy American Campaign store.
Shop all Birds Choice products →Visit Birds Choice website →
Frequently asked questions
Are Birds Choice feeders made in the USA?
Birds Choice states on its own website that its team manufactures American-made bird feeders and houses at its Chilton, Wisconsin facilities. No origin statement is published for the bird food and accessory lines, so this profile records American Manufacturing.
Where is Birds Choice located?
Chilton, Wisconsin.
What are Birds Choice feeders made from?
Post-consumer recycled plastic. The company says that since 2019 it has kept millions of pounds of plastic out of landfill by using it as raw material.
Why recycled plastic instead of wood?
It does not rot, split or need repainting, so a feeder lasts through many seasons outdoors — and the raw material is waste that is already in the United States.