YEOUTH
Skincare formulated and produced in the company’s own Albuquerque, New Mexico laboratory.
🇺🇸 Made in USA
Our assessment
Company details
Where YEOUTH products are made
YEOUTH began in a New Mexico lab and still formulates and produces there. The company describes itself as a small, committed group in New Mexico — a description that only works because the manufacturing is local rather than contracted out.
YEOUTH owns its laboratory, its manufacturing facility and its storage. In skincare that is the exception: the standard model is to specify a formula and buy finished goods from a third party, which is why so many brands cannot say where their products are made.
The company states it manages formula development, testing, ingredient sourcing, production and distribution itself, and frames that as the reason it can control quality and safety while keeping prices reasonable — vertical integration as a pricing strategy, not just a quality one.
The Albuquerque, New Mexico manufacturing claim, the company-owned laboratory and facility, the scope of in-house control and the founder’s name are all published by YEOUTH on yeouth.com. No founding year is published on the company’s own site, so the “Since” line is omitted rather than guessed.
The story
YEOUTH began with a cosmetic chemist trying to solve one person’s problem. Kevin Mallory, working in a lab in New Mexico, developed a formula to help his wife with skin hydration. That formula became the company’s best-known product, and the company grew from it.
What is unusual is what happened next. Most skincare brands that start with a good formula hand it to a contract manufacturer and put their energy into marketing. YEOUTH built the opposite: a company-owned laboratory, manufacturing facility and storage, keeping formula development, testing, ingredient sourcing, production and distribution under one roof.
The line has grown from that single formula into a full range of dermatologist-tested products sold internationally, still run by what the company describes as a small, committed group in New Mexico supported by an international team.
Why they matter
Skincare is one of the highest-margin consumer categories and one of the most thoroughly outsourced. The economics push hard toward spending on marketing rather than plant. YEOUTH owning its laboratory and manufacturing facility is a decision to spend in the less visible direction.
It also changes what the price buys. The company is explicit that controlling every step is what lets it offer effective skincare “at a price that makes sense” — that is, the savings come from cutting out the contract manufacturer rather than from cutting the formula.
And it puts real manufacturing in Albuquerque. New Mexico is not a state with a deep consumer-goods manufacturing base, so a company-owned lab and production facility there represents skilled work in a place that does not have much of it.
Shop YEOUTH products
Browse YEOUTH serums and skincare stocked on the Buy American Campaign store.
Frequently asked questions
Is YEOUTH made in the USA?
Yes. YEOUTH states on its own website that it is made in Albuquerque, New Mexico, in a company-owned manufacturing facility.
Where is YEOUTH located?
Albuquerque, New Mexico, where the company runs its own laboratory, manufacturing facility and storage.
Who founded YEOUTH?
Kevin Mallory, a cosmetic chemist, who created the original formula for his wife to help with skin hydration. That product became the company’s best seller.
Does YEOUTH use a contract manufacturer?
No. The company states it manages every step itself — formula development, testing, ingredient sourcing, production and distribution — in its own facilities.