Nearly indestructible dog toys, made in Bozeman, Montana since 1996
⚠️ Mostly Made in USA
Where West Paw products are made
Bozeman, Montana
West Paw built its permanent factory in Bozeman in 1998 and still molds its Zogoflex and Seaflex toys there with its own production team.
Zogoflex & Seaflex
A USA-made proprietary plastic that can be ground up and remade into new toys. Seaflex blends in 12% reclaimed ocean-bound plastic.
Plush is different
Sewn plush goods and some treats come from select international partners — West Paw states this plainly on its own site.
West Paw manufactures its Zogoflex and Seaflex toys in Bozeman, Montana. Its plush and sewn lines are made by overseas partners, and some treat ingredients are sourced from American family farms. Check the specific product before assuming it is US-made.
The story
In 1996 Spencer Williams, a Montana native, bought a small pet toy company in Livingston with five employees and a team of home-sewers. Two years later he moved it to Bozeman and built a real factory. Thirty years on, West Paw employs over 100 people there and ships to more than 6,000 U.S. retailers and 40-plus countries.
The product that made them is Zogoflex — a proprietary plastic that is tough enough to survive a determined chewer and can be ground up and remolded into new toys when it finally gives out. If a dog does destroy one, West Paw replaces it free. That combination of a domestic factory and a genuine take-back loop is rare in pet products, where almost everything is molded offshore.
“Made by us. Designed for the love of pets and the planet.” — West Paw
Why they matter
West Paw is Montana’s first Benefit Corporation and the first pet product company to become a Certified B Corporation. That is a legal commitment, not a marketing badge — it obliges the company to weigh workers, community and environment alongside profit.
They also do something we wish more brands did: they are honest about what is not made here. The plush line is produced overseas and the company says so on its own website rather than burying it. A manufacturer willing to draw that line clearly is easier to trust on the products it does make in Montana.
Featured products
Browse West Paw dog toys, feeders and treats available now in the Buy American store.
Frequently asked questions
Are West Paw toys made in the USA?
The Zogoflex and Seaflex toys — Hurley, Jive, Tux, Toppl and the rest of the tough line — are made at West Paw’s own factory in Bozeman, Montana. Plush and sewn goods are made by overseas partners.
What is Zogoflex?
West Paw’s proprietary USA-made plastic. It is chew-resistant, non-toxic, dishwasher safe, and infinitely recyclable — old toys can be ground up and remolded into new ones. West Paw guarantees it against destruction.
Who owns West Paw?
It has been family owned and operated since Spencer Williams bought the company in 1996. It is Montana’s first Benefit Corporation and a Certified B Corp.
