Natural mineral sunscreen and skin care, formulated in small batches in the USA since 2014
✅ Made in USA
Where Beauty by Earth products are made
Made in small batches in the USA
Beauty by Earth’s brand promise lists “All Formulations Made in the USA” alongside its plant-based and cruelty-free commitments. Product pages carry the same claim: the Barrier Protection Mineral Body Sunscreen SPF 50 states “Made in Small Batches in the USA,” adding that each batch is “crafted in small quantities right here in the USA.” The company opened a Texas headquarters in 2018 and now lists a Flower Mound mailing address.
The wording matters and is worth reproducing exactly: the company claims “All Formulations Made in the USA.” That covers what is in the bottle — the sunscreens, self-tanners, lotions, lip balms and scrubs — and does not extend to packaging or components. Beauty by Earth’s non-formula accessories, including boar bristle and detangling brushes, exfoliating gloves and tanning mitts, carry no US-origin claim and should not be assumed domestic. Ingredient sourcing is also global by nature, as it is for essentially all natural skin care.
The story
Beauty by Earth became a reality in January 2014, when two friends launched their first product — a 100% organic argan oil — on Amazon that April. It was a small start with a specific complaint behind it: natural skin care at the time was either genuinely clean and expensive, or affordable and full of things the founders did not want on their skin.
The line grew outward from oil into the categories where the trade-off bites hardest. Mineral sunscreen came to define the brand — zinc-based, reef-conscious, and formulated to avoid the chemical filters that send many shoppers looking for alternatives in the first place.
Self-tanner followed, then facial and body skincare, lip balms and scrubs. In 2018 the company opened a headquarters in Denton, Texas; it now lists a mailing address in Flower Mound.
It has stayed independent throughout — no parent company, no conglomerate — with co-founder Prudence Millsap serving as president.
Why they matter
Sun care and cosmetics are among the most reliably offshored consumer categories, and most brands in them say nothing at all about where formulation happens. Beauty by Earth puts the claim in its brand promise and repeats it on product pages, which makes it checkable.
Small-batch domestic formulation also has a practical payoff in this category specifically. Mineral sunscreen and natural preservative systems have real shelf-life constraints; batching close to the customer is a quality argument, not just a patriotic one.
And the company competes on price against imported private label rather than positioning as a luxury good — evidence that US formulation at accessible price points is achievable in personal care, which is precisely where the category tends to give up.
Featured products
Browse Beauty by Earth mineral sunscreen, self-tanner and skin care available now in the Buy American store.
Frequently asked questions
Is Beauty by Earth made in the USA?
The company states “All Formulations Made in the USA” in its brand promise, and its product pages carry “Made in Small Batches in the USA.” The claim covers formulations; accessories such as brushes and tanning mitts carry no origin claim.
When was Beauty by Earth founded?
January 2014. Its first product, a 100% organic argan oil, launched that April.
Where is Beauty by Earth located?
The company opened a headquarters in Denton, Texas in 2018 and currently publishes a mailing address in Flower Mound, Texas.
Does Beauty by Earth have a parent company?
No. It states that it is independently founded and co-owned, with no parent company or conglomerate behind it.